Star Wars fans want to be the number one Star Wars fan
Star Wars fans, EA has discovered, all want to be the number one Star Wars fan.
The firm has finished intensive analysis into the motivation of Star Wars fans, EA’s Jade Raymond stated throughout a presentation at the Develop convention in Brighton this morning, and located that the number one motivating issue for fans to interact with something Star Wars associated – together with video – is to increase their data of the Star Wars universe and “lord it over their friends”.
Raymond, who manages EA’s Motive studios in addition to works on the overarching Star Wars Video game technique at the firm, was requested what makes an amazing Star Wars Video game.
“You do have to hit Star Wars fans’ expectations,” Raymond replied. “Star Wars fans search for authenticity. That’s tremendous tremendous vital.
“And really, curiously sufficient, the number one motivator for both fans or taking part in Star Wars or wanting to take part in the Star Wars universe in any means is to turn into the number one fan. So, principally, to beat their associates at Star Wars trivia.
“It’s funny, but the number one motivator for most people is that I could, if I do this, I will learn a new little tidbit – it’s a very gamer way of thinking! – about the universe that I can then lord over my friends because I knew this and you didn’t, right? I know it seems funny, but we’ve spent a lot of time talking to Star Wars fans and Star Wars gamers, and that’s the number one motivator for everyone: learning more so they can be the number one expert.”
Back in 2013, EA and Disney signed an unique, multi-year licensing settlement for EA to publish Star Wars video . Since then, we have seen a few Battlefront from Swedish developer DICE. Respawn, maker of the Titanfall , is making a Star Wars Game known as Jedi: Fallen Order due out in 2019, and Motive, which Raymond runs, is making a Star Wars Game, too. The firm already operates MMO Star Wars: The Old Republic out of BioWare’s Austin studio, and cellular Game Galaxy of Heroes at Capital Games.
EA’s Star Wars plan hasn’t been plain crusing. Visceral’s Star Wars challenge, helmed by Amy Hennig, was cancelled, and Star Wars Battlefront 2 sparked a loot field backlash after it development methods hit the mainstream headlines.
Raymond stated that EA provides its studios as a lot energy as doable to contribute to its Star Wars portfolio, and lets builders pitch in the universe.
“Each studio can put together a pitch of a game they’d like to make within the Star Wars brand,” Raymond stated.
“DICE made the pitch for Battlefront. Now we now have Respawn that is engaged on a Game that was simply introduced at EA Play known as Jedi: Fallen Order.
“Each studio pitches what Game they want to make. My position is wanting throughout these pitches, how can we line them up? Obviously, we do not want to be releasing four Star Wars in one yr. We do not want to have all our be Jedi . It would be good to have some which might be specializing in several types of gameplay and totally different participant fantasies.
“Star Wars is nice as a result of you are able to do a Boba Fett Game or a bounty hunter Game or a scoundrel Game or a Jedi Game. We’ve finished a soldier and a pilot Game. There are so many alternative actions for gameplay and several types of characters we may develop, so there’s quite a lot of room.
“But clearly we want our portfolio to be bearing on all these various things and never be all the identical Game. That’s the position I play. There’s a GM of Star Wars who works with me. He’s the one specializing in ust the Star Wars stuff, and he is engaged on our technique with me, with advertising and marketing, with the Game groups and with Lucas to see the way it ties into their film plan.”
Given Star Wars fans’ number one motivation to interact with the franchise is to, basically, beat their associates at Star Wars trivia, maybe Raymond ought to take into account a pitch for a Star Wars quiz cellular Game.