Wazdan Joins Games Valley for European Expansion
Wazdan, an award-winning supplier of games for the iGaming sector, has formed a content alliance with Games Valley to expand its distribution capabilities in Romania and the broader European market. The partnership integrates Wazdan’s game portfolio into the Games Valley platform, which operates as an aggregation service focused on technology infrastructure for the gaming industry.
According to the announcement, Games Valley currently hosts 15,000 titles on its platform. By incorporating Wazdan’s content, the aggregation platform expands its network of suppliers and the variety of games available to its clients. For Wazdan, the deal represents a strategic move to broaden its distribution reach within the region, allowing its titles to reach operators through a centralized technical hub.
Smarter Aggregation and Portfolio Details
Games Valley leadership has framed the collaboration as a key component of its “Smarter Aggregation” approach. Ariel Reem, CEO of Games Valley, emphasized the developer’s standing in the market during the announcement.
“Wazdan has built a strong reputation for creating engaging content with a clear focus on player experience and innovation, and we’re delighted to bring its portfolio onto the Games Valley platform,” Reem said.
The initial deal features eight specific titles from the Wazdan library, including:
- Magic Fruit$: Cherries
- Magic Fruit$: Oranges
- Mighty Crown: Empire of Gold
- Mighty Hot: Amazonia
- Ox Coin
- Power of Gods: Hades
- Sizzling 777 Deluxe
- Sun of Fortune
These games are noted for incorporating mechanics such as Hold the Jackpot. The integration allows operators accessing the Games Valley platform to add these titles alongside the existing library of 15,000 games, enhancing the variety of content available without requiring individual bilateral integrations for each provider.
Wazdan’s Broader Distribution Strategy
Bekki D’Agata, Commercial Director of Wazdan, welcomed the opportunity to work with the Games Valley team. She expressed that the company looks forward to building a successful collaboration as its content becomes available across the platform’s network.
“We value the opportunity to work with the team and look forward to building a successful collaboration as our content becomes available across its platform,” D’Agata said.
This alliance fits into a broader pattern of Wazdan’s recent distribution activities in Europe. The supplier recently teamed up with Jupiter Gaming in the United Kingdom. Additionally, Wazdan previously sought a direct integration with Slybet in Bulgaria. These moves, combined with the new Romanian focus through Games Valley, indicate a sustained effort to secure distribution channels across multiple jurisdictions in the region.
The Games Valley platform serves as a technical hub for aggregating content from various providers. By partnering with a supplier like Wazdan, the platform aims to enhance its value proposition to operators by increasing the depth of its game library. This approach allows operators to access a wider range of content through a single technical connection, streamlining the process of adding new games to their offerings.
Why It Matters
This partnership expands Wazdan’s presence in Romania and Europe by leveraging Games Valley’s aggregation infrastructure, which already hosts 15,000 titles. Operators in these regions can now access Wazdan’s portfolio, including popular mechanics like Hold the Jackpot, through a single integration. The move signals a continued strategy by Wazdan to diversify distribution channels across multiple European jurisdictions, following recent deals in the UK and Bulgaria.
David Farbacu is a seasoned writer with a passion for games, gaming, casinos, and Xbox. With a wealth of experience in the industry, David brings insightful reviews, comprehensive guides, and engaging articles that cater to both casual gamers and hardcore enthusiasts. His expertise spans across various gaming platforms and genres, making him a go-to source for the latest trends and developments in the gaming world.
